用水晶读懂中国
“這酒杯真精致，晶莹剔透、清亮白净。”在宁波国际会展中心九号馆的欧若拉水晶馆，一对年轻人对一款白酒酒具赞不绝口。
“你们真有眼光，它们是用地道的捷克水晶制成的，杯底采用了具有中国特色的烫金工艺，白酒入杯，金黄与纯白融为一体。”这家水晶馆的主人——宁波新捷晶进出口有限公司总监郑瑶介绍道。
这套水晶酒具出自捷克水晶百年品牌“欧若拉”之手，是专门为进博会打造的“金铂钻石白酒酒具”系列，目前共有“一配二”“三配六”“六与六”三种款式。通过进博会，这套水晶产品如今不但成为饭店宾馆和星级酒店的“座上宾”，而且还以公道的价格逐渐走进寻常百姓家。
“欧若拉”2015年经新捷晶进入中国市场，通过宁波这个“中转地”走上中国—中东欧国家博览会的舞台，并在2018年成功牵手进博会。
“宁波是一个独特的城市，港口发展潜力巨大，贸易对话平台众多，而且服务周到，为我们的产品在中国销售起了很好的宣传与引导作用。”“欧若拉水晶1834”首席执行官彼得 · 赫尔恰克说。
“画”着中国山水的茶具、刻有中式花纹的果盘、烫金印红的牡丹花瓶……在欧若拉水晶馆，你会怀疑自己走错了地方，各种中国范的水晶摆件、家庭器具和装饰用品吸引了众多宁波市民和国内采购商驻足于此。
“我们的技术是独一无二的，这些年又在布拉格成立了现代化的设计工作室，并与中国设计师合作开发中国套装和艺术作品，我们已经收获不少中国客户了！”彼得 · 赫尔恰克自豪地说。
烧制、吹制、压制、切割、精密刨光、雕花装饰……水晶工艺已经足够神奇，如今中国创意的加入，正让捷克水晶在中国市场续写神奇。
“欧若拉”刚进入宁波时，展馆面积只有100多平方米，现在已经扩大到300平方米，展品近300件，随着中国—中东欧国家博览会的影响力越来越大，采购商越来越多，展馆面积与展陈产品还会继续扩充。
在宁波，像新捷晶这样，因为代理捷克水晶而“走红”的贸易公司还有很多。宁波保税区亚昇祥国际贸易有限公司负责人张鹏说，从宁波出发，这几年他的公司已经成为捷克产品的“中方代言人”，其中水晶更是“头牌之选”。“这几年光是国际顶级展会的捷克馆，我们就参加了三次，三次都是捷克总统亲临现场剪彩的。”正从外地赶回宁波的张鹏在电话中说。
未来，“亚昇祥”将向世人展示独一无二的捷克波西米亚水晶，包括酒具、礼品两大系列。而彼得 · 赫尔恰克的目光已经放到了2034年，那时，正是“欧若拉”200周年生日。“我们正在准备特别系列，向我们的客户致敬，中国市场当然不可或缺，将成为捷克水晶扩大海外市场的第一动力场。”彼得 · 赫尔恰克说。
Understanding China through Crystals
“The glasses are so exquisite， crystal clear and white，” a young couple marveled at a set of baijiu set at the Eleonora Crystal Exhibition Area in Hall 9 of the Ningbo International Convention and Exhibition Center.
"You really have a good taste，” Zheng Yao， director at the Ningbo Xinjiejing Import and Export Co. Ltd.， said to the young couple. “They are made of genuine Czech crystal and their bottoms are embossed with Chinese elements.”
Coming from Eleonora Crystal 1834， a time-honored Czech brand， the crystal wine set is among a series specially designed for the CIIE， which is held annually in Shanghai. Through the CIIE， the crystal sets have not only become popular with boutique hotels and restaurants， but also gradually entered ordinary households with a reasonable price.
“Ningbo is a unique city， with great potential for its port development，” said Peter Kor?ák， CEO of Eleonora Crystal 1834. “Numerous trade services platforms are readily available， which have greatly helped in promoting our products in China.”
Indeed， since entering the China market in 2015 and joining the China-CEEC Expo and CIIE， Eleonora Crystal 1834 have been making efforts to tailor its products to the Chinese market：
tea sets painted with Chinese landscape， fruit plates engraved with Chinese patterns， peony vases with golden embossing and red prints…a variety of Chinese-style crystal ornaments， articles of daily use and furnishings have been offered.
“Our crystal-manufacturing technology is unique. In recent years， we have established a modern design studio in Prague， and cooperated with Chinese designers to develop works. We have won over the hearts of many Chinese clients！” said Peter Kor?ák proudly.
When Eleonora Crystal 1834 first came to Ningbo， its exhibition area was only about 100 square meters. Now it has been expanded to 300 square meters， with nearly 300 items on display. With the growing influence of the China-CEEC Expo and more buyers， Eleonoras exhibition area and displayed products are set to further increase.
Peter Kor?ák， on the other hand， is already looking ahead to 2034， when Eleonora Crystal 1834 will mark its bicentennial. “We are preparing a special series to pay tribute to our customers. The Chinese market is of course indispensable and will be the first and foremost one for Czech crystals to expand the market.”
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